Personal tools
You are here: Home → Graduate School → The Effectiveness of Warning Labels in Print Ads: A Social Contract Perspective
 

The Effectiveness of Warning Labels in Print Ads: A Social Contract Perspective

Carol assisted Professor Heiser in research that was published in the Journal of Advertising.

Hi Carol,

I just wanted to pass along my sincere thanks for all your help on my advertising research project. Our content analysis and advertising study in "The Effectiveness of Warning Labels in Print Ads: A Social Contract Perspective" has been officially accepted by The Journal of Advertising.

Thanks again for all your good supporting research assistance and advice.

Best,
Bob Heiser

Bob Heiser, Ph.D.
Assistant Professor of Marketing
University of Southern Maine
School of Business

Related content
Document Actions
Next: Teaching the Millenial Generation: Presentation to USM Faculty Right arrow  
« September 2010 »
September
SuMoTuWeThFrSa
1234
567891011
12131415161718
19202122232425
2627282930